The flexible seat reservation system has been honoured with the prestigious Good Design Award
EAO, the expert partner for reliable, intuitive and innovative HMI Solutions, has won this year’s Good Design Award 2025 in the ‘Transportation’ category with its particularly flexible and efficient seat reservation system.
eao.com
For over seventy years, the Chicago Athenaeum has presented one of the world’s most prestigious awards for outstanding products and industrial design as part of the GOOD DESIGN® Awards programme. The aim of the programme is to highlight pioneering design, technological innovation and entrepreneurial excellence. We are therefore all the more delighted that our seat reservation system, launched in 2024, has been awarded the Good Design® Award 2025 in the ‘transportation’ category by the expert jury – recognition of our innovative strength and our commitment to forward-looking mobility solutions.
The award-winning seat reservation system offers maximum flexibility in terms of customer-specific design and system adaptations with a standardised platform. Not only can the system be easily and seamlessly integrated into the passenger information system, but thanks to innovative display technology and bright indicators, it also offers excellent visibility of reservations – for efficient location of free or reserved seats and optimised passenger flow in highly interconnected rail transport.
Overall, EAO’s seat reservation system offers a comprehensive solution for the requirements of rail transport. From uncomplicated installation to flexible adaptation to different seat arrangements and design requirements, and a focus on efficiency and sustainability, we are setting new standards for future rail travel experiences.
Dominique Burkard, Principal Industrial and UX Design Manager at EAO, said:
"For over 75 years, EAO has been known for developing high-quality switches, buttons and controls – right up to complete HMI panels and systems. This product clearly shows how valuable it is to understand the different needs of users and translate them into an ergonomic and flexible solution.By focusing on user-centred development using the Design Thinking method, we have created a system that is not only reliable but also offers a consistently positive user experience. After all, technology only makes sense when it is built for people."
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